Privacy-Safe Audience Measurement for Digital Signage

Know Your Audience.
Prove Your Impact.
Protect Their Privacy.

onQ Digital offers two purpose-built audience analytics solutions for in-venue digital signage networks one camera-based, one camera-free. Both are privacy-safe, Australian Privacy Act compliant, and built to give advertisers, retailers, and venue operators the audience intelligence they need to make every screen count.

WHY MEASUREMENT MATTERS

Your Screens Are Running. But Do You Know Who's Watching?

Proof-of-play tells you a screen played content. It does not tell you who was watching, how long they looked, or whether the message landed. onQ closes that gap connecting proof-of-play with real-world audience presence, attention, and engagement so every screen can justify its CPM.

Verified Impressions
Eyeball-to-content measurement
Dwell Time
How long audiences engage
Demographics
Age, gender, mood anonymously
Content Effectiveness
Which content performs best
Dynamic Triggering
Right content, right audience
Network Valuation
Premium CPM justification

Choose Your Measurement Approach

Two Solutions. One Privacy-First Standard.

onQ Digital offers two distinct audience analytics solutions, each designed for a different deployment context. Both operate on a privacy-by-design architecture, both are compliant with the Australian Privacy Act 1988 (Cth), and both integrate natively with the onQ Retail Media OS for unified reporting.

Solution A Camera-Based

onQ Attention Analytics

Camera-Based Audience Intelligence

A camera-based platform that uses AI and computer vision to anonymously measure who is watching your screens delivering verified impressions, demographic insights, dwell time, and dynamic content triggering. All processing happens at the edge; no images, biometric data, or PII are ever captured or transmitted.

Audience MeasurementContent EffectivenessDynamic Triggering (COATRO)
Retail store with digital signage audience analytics
NESPRESSO · 0:32s
1,100
VIEWERS
2,616
GLANCES
856
VIEWS
657
VIEWTHROUGHS
ATTENTION TIME
45s
DWELL TIME
2m 7s
Audience Measurement
Age, gender, mood, dwell time and attention time anonymously aggregated.
Content Effectiveness
Impressions, glances, views and viewthroughs paired with proof-of-play.
Dynamic Triggering (COATRO)
Serve the right content to the right audience at the right moment.
COATRO dynamic content triggering

Dynamic Content Triggering

Content at the Right Opportunity

COATRO integrates with vision analytics digital media systems to deliver relevant and timely content to an audience at the exact time they are in front of a screen, creating a meaningful experience.

COFFEE METRICS
CContent Impressions
OOpportunity to See
FFrequency
FFootfall
EEngagement
EEffectiveness

All measurement is delivered against the COFFEE framework the industry-standard model for in-store digital media measurement.

TRUSTe CertifiedISO 27001GDPR CompliantPrivacy Act 1988
Anonymous audience measurement

Anonymous Audience Measurement

A core vision analytics use case that uses advanced vision AI technology to anonymously detect people, converting human data to metric data whilst ensuring that no identity information is taken.

Enterprise-Grade Infrastructure

Security & Data Architecture

onQ audience measurement is built on a cloud-oriented, serverless framework hosted on AWS and Microsoft Azure designed to be interoperable with digital and out-of-home (OOH) standards while prioritising a privacy-by-design approach.

Data Flow & Connectivity
Data is transmitted from endpoint players directly to onQ servers via HTTPS. The solution does not require access to the retailer's internal network relying on web protocols exposed via cloud-based firewall services.
Infrastructure Isolation
The production network is strictly segmented into different zones based on security levels. Sensitive systems reside in dedicated, isolated computing environments to reduce the risk of unauthorised access.
Encryption & Security
Data at rest is protected with AES 256-bit encryption. Key management is handled through Azure Key Vault and AWS Key Management Service, ensuring secure rotation and storage of cryptographic keys.
Access Management
Access is governed by Role-Based Access Control (RBAC) and the principle of least privilege ensuring personnel only access information required for their specific job functions.
Data Retention & Deletion
Customer data is typically retained for 30 to 90 days post-contract for audit purposes. Secure deletion procedures are documented and executed upon contract termination or customer request.
Monitoring & Penetration Testing
The environment is protected by outbound firewall filters and undergoes periodic manual log analysis and annual third-party penetration testing to identify and remediate potential vulnerabilities.

Which Solution Is Right for You?

Camera-Based or Camera-Free?
Here's How to Choose.

FEATURE
Attention AnalyticsCamera-Based
Audience MeasurementCamera-Free
TechnologyCamera-based AI / computer visionSoftware-only, passive Bluetooth detection
Additional HardwareYes camera, edge deviceNone runs on existing media players
DemographicsAge category, gender likeness, mood-
Dwell Time✓✓
Attention Time✓✓
Verified Impressions✓ Eyeball-to-content✓ IAB Play-Presence-Pairing model
Content Effectiveness✓ Views, glances, viewthroughs-
Dynamic Content Triggering✓ COATRO rules engine-
Foot Traffic / Reach✓✓
Privacy CompliancePrivacy Act, GDPR, TRUSTe, ISO 27001Privacy Act, GDPR, IAB Framework
DeploymentOn-site camera installationRemote OTA no site visit required
Best ForRetailers wanting deep audience intelligenceNetworks wanting verified impressions fast
Choose Attention Analytics if you need:
  • ›Deep demographic data for premium CPM justification
  • ›Content effectiveness measurement (views, glances, viewthroughs)
  • ›Dynamic content triggering based on audience rules (COATRO)
  • ›Flagship location measurement with maximum data depth
  • ›Retail media network monetisation at scale
Choose Audience Measurement if you need:
  • ›Rapid network-wide deployment with no hardware investment
  • ›Verified impressions across thousands of screens immediately
  • ›No site visits, remote OTA installation only
  • ›IAB-compliant impression data for advertiser reporting
  • ›Privacy-safe measurement with zero camera infrastructure

Privacy by Design

What Neither Solution Ever Does

Both onQ audience analytics solutions are built on a privacy-by-design architecture. The following protections are absolute they are not configuration options, they are architectural constraints baked into the platform from the ground up.

✕No images captured or stored
✕No faces recognised or analysed
✕No biometric identifiers collected
✕No names, emails, or phone numbers
✕No data sold to third parties
✕No individual tracking across sessions
✕No persistent visual records created
✕No personally identifiable information retained
Regulatory compliance: Both solutions adhere to the Australian Privacy Act 1988 (Cth), GDPR, CCPA/CPRA, and the IAB Viable In-Store Measurement Framework.

Industries & Use Cases

Built for Every In-Venue Environment

onQ audience analytics solutions are deployed across Australia's leading retail, commercial, and entertainment environments.

Retail & Supermarkets
Measure shopper dwell time at shelf-edge screens, justify premium CPM rates to FMCG brands, trigger promotional content based on demographic rules.
CLIENTS:Bunnings, Coles, 7-Eleven, Ritchies IGA
Shopping Centres
Prove audience delivery across common area screens, provide verified impression data to tenants and media agencies, measure foot traffic patterns.
CLIENTS:Chadstone Shopping Centre
Automotive Dealerships
Measure showroom screen engagement, understand which content drives enquiry, trigger vehicle-specific content based on audience profile.
CLIENTS:Mazda, Mitsubishi, BMW, BYD
Corporate & Property
Measure lobby and common area screen performance, provide verified audience data for internal communications and tenant advertising.
CLIENTS:Villawood Properties, ANZ, Westpac
Fitness & Leisure
Measure member engagement with screens in gym floor and reception areas, provide verified data for fitness brand advertisers.
CLIENTS:iRebel
Hospitality & Venues
Measure patron engagement with menu boards and promotional screens, trigger content based on time-of-day and audience profile.
CLIENTS:Restaurants, bars, entertainment venues

Frequently Asked Questions

Common Questions About
onQ Audience Analytics

Ready to Measure What Matters?

Speak with our team about onQ audience analytics. We'll help you choose the right solution for your environment, your budget, and your compliance requirements and get you measuring verified impressions within weeks.

✓No lock-in contracts
✓Deployment within weeks, not months
✓Australian Privacy Act compliant from day one
✓Dedicated onboarding and support team
Melbourne HQ · Sydney · Brisbane · Perth
[email protected]

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