The Control Dashboard
of Your Digital Signage Network
onQ CMS is a cloud-based digital signage platform built for organisations that operate screen networks not just screens. Manage, schedule, monitor, and report across every site from a single governed dashboard.
Every Module. One Platform.
Explore each module of the onQ CMS dashboard, from campaign management to proof-of-play reporting.
Total Network Visibility
Monitor every screen across every site from one pane of glass. View live status, last-seen timestamps, content playing, and device health. Proactive alerts flag issues before they become outages.
Digital Signage Software Built for Networks, Not Just Screens
onQ CMS is a cloud-based digital signage software platform used to manage, schedule, monitor, and report content across multi-site screen networks. It supports digital signage campaigns, retail media advertising, proof-of-play reporting, screen targeting, and real-time content updates from a central dashboard.
Managing digital signage should be operationally simple, but commercially powerful. onQ CMS combines user-friendly digital signage software with advanced retail media controls, campaign governance, and reporting capability. It is designed for organisations that operate screen networks, not just screens.
Everything Your Network Needs
onQ CMS combines operational simplicity with commercial power, from content scheduling to programmatic monetisation.
From Upload to On-Screen in Minutes
Four steps from content upload to live deployment across your entire network.
Content That Updates Itself
Digital signage content can be connected directly to POS and operational systems. Menu boards, price displays, and product promotions update automatically based on live data, without manual intervention.
Content tagging enables structured organisation by campaign, advertiser, product category, season, or objective. Tagged assets can be automatically triggered into rotations based on campaign rules, improving retail media campaign automation, seasonal content switching, and promotion eligibility logic.
Why the onQ SSP Is Superior
A concise comparison for retail media monetisation and programmatic DOOH.
True Multi-DSP Access
Most SSPs connect to 3, 6 DSPs. onQ SSP connects to 20+ DSPs globally including Criteo, Zitcha, The Trade Desk, Yahoo, Amobee, and Google DV360 creating a massively expanded buyer pool and lifting CPMs 30 to 80% vs waterfall models.
Superior RTB Auction Logic
True Real-Time Bidding with a unified auction engine. Every impression enters a live auction, all 20+ DSPs bid simultaneously, and the highest bid always wins. Dynamic price discovery ensures market value not a pre-set price.
No Channel Conflicts
onQ SSP is neutral. It does not own any screens, does not operate a competing network, and does not create conflicting commercial incentives. 100% of demand is treated equally with no bias and no hidden margin.
Designed for Retail Media
Supports retail zones, category aisles, dwell time, product-level targeting, daypart vs dwellpart bidding, SKU-category mapping, and in-store brand safety aligned to supermarkets, pharmacy, big box retail, and FMCG.
onQ SSP vs Vistar vs Broadsign vs Hivestack/Perion
A concise comparison for retail media monetisation and programmatic DOOH.
| Criteria | onQ SSP | Vistar Media | Broadsign / Place Exchange | Hivestack / Perion |
|---|---|---|---|---|
| Positioning | Neutral mediation / header bidding layer yield maximisation across multiple DSPs | Full-stack DOOH platform (DSP + SSP + ad server) | CMS + SSP powerhouse with deep integrations and large DSP ecosystem | Full-stack DOOH adtech (DSP, SSP, measurement, curation) |
| Auction Model | True RTB mediation across all connected DSPs → highest clearing price per slot | Strong DSP/SSP RTB but vertically integrated | RTB via Reach + Place Exchange but within its own ecosystem | Full-stack RTB, but with commercial conflicts across buy/sell/data |
| Multi-DSP Access | 20+ DSPs simultaneously creates competition, improves CPMs | Broad DSP access but often prioritises buyers within their ecosystem | Broad DSP access but often prioritises buyers within their ecosystem | Broad DSP access but often prioritises buyers within their ecosystem |
| Conflicts of Interest | No owned media, no DSP bias, no CMS lock-in | Vertically integrated natural incentives to optimise for their own stack | Vertically integrated natural incentives to optimise for their own stack | Vertically integrated natural incentives to optimise for their own stack |
| Retail Media Suitability | Ideal for in-store networks retailer's CMS stays in control, SSP maximises yield | Excellent demand pipes but less flexible as control shifts into their platform | Excellent demand pipes but less flexible as control shifts into their platform | Excellent demand pipes but less flexible as control shifts into their platform |
| Commercial Transparency | Clear structure, no hidden margin stacking, higher % retained by retailer | Standard SSP/DSP fee stack (15 to 30% SSP + 10 to 25% DSP) | Standard SSP/DSP fee stack (15 to 30% SSP + 10 to 25% DSP) | Standard SSP/DSP fee stack (15 to 30% SSP + 10 to 25% DSP) |
onQ SSP delivers maximum monetisation through neutral, multi-DSP RTB auctions, while Vistar, Broadsign and Hivestack offer strong demand but come with ecosystem lock-ins and conflicts.
Common Questions
Ready to See onQ CMS
in Action?
Book a live demo and see how onQ CMS can transform your screen network into a governed, scalable retail media channel.