Platform Overview

Retail Media
Operating System

A vertically integrated platform that transforms physical venues into governed, monetisable media networks at enterprise scale.

Seven integrated layers. One unified platform.

L8Reporting
L7Sales
L6Services
L5Audience Analytics
L4Programmatic SSP
L3Audio Integration
L2onQ CMS
L1Digital Signage
Explore the Stack
Architecture

The Full Stack

Seven integrated layers working together as one unified operating system.

Layer 01 / 06

Digital Signage

The Foundation of Brilliant Visual Delivery

Media-grade hardware engineered for reliability and impact. From high-brightness indoor LED and LCD panels to transparent LED and weatherproof outdoor displays, onQ Screen delivers stunning visual experiences in any environment specified, procured, installed, and commissioned by onQ Digital across Australia.

Indoor LED & LCDTransparent LEDOutdoor DisplaysVideo WallsNational Installation
Digital Signage
L1Digital Signage
Layer 02 / 06

onQ CMS

The Central Nervous System

The operating system for governance, scheduling, and proof-of-play. Centralised content management with unlimited users, proactive device monitoring, and advanced reporting all from a single pane of glass. Built for multi-site retail environments with role-based access and automated campaign trafficking.

Content SchedulingDevice MonitoringProof-of-PlayRole-Based AccessMulti-Site Governance
onQ CMS
L2onQ CMS
Layer 03 / 06

Audio Integration

Multi-Sensory Experiences, Unified

Managed in-store audio powered by our strategic partnership with Ambie. Synchronize background music, audio advertising, and screen content to create immersive, multi-sensory campaigns with dayparting, dynamic scheduling, and brand-safe curation across every zone of your venue.

Curated MusicAudio Ad InsertionAudio-Visual SyncAmbie PartnershipDayparting
Audio Integration
L3Audio Integration
Layer 04 / 06

Programmatic SSP

Unlock Revenue at Scale

Our proprietary Supply-Side Platform connects your screen network to over 35 demand-side platforms through a unified real-time bidding auction. Maximise yield with managed or self-service monetisation, private marketplace deals, and advanced yield management turning your venue into an addressable retail media channel.

35+ DSP ConnectionsReal-Time BiddingYield ManagementPrivate MarketplaceAutomated Revenue
Programmatic SSP
L4Programmatic SSP
Layer 05 / 06

Audience Analytics

Measure What Matters

Dual-mode analytics combining Bluetooth proximity data via Crowd Connected and cutting-edge vision analytics via meldCX. Understand shopper presence, prove attention, and measure content effectiveness with IAB-compliant Play-Presence-Pairing metrics delivering verified impression data to media agencies.

Bluetooth ProximityVision AnalyticsReal-Time DashboardsIAB ComplianceVerified Impressions
Audience Analytics
L5Audience Analytics
Layer 06 / 06

Services

End-to-End Enablement

From initial concept to national deployment and beyond. Our services team provides design, fabrication, installation, onboarding, training, and ongoing strategic support including dedicated account management, quarterly business reviews, and 24/7 device monitoring with proactive maintenance.

Design & FabricationNational DeploymentStrategic Consulting24/7 SupportAccount Management
Services
L6Services
Layer 07 / 06

Sales

Expert Media Sales Representation

Maximising revenue from your digital screen network requires a strategic approach to media sales. onQ Digital provides expert media sales representation, helping you monetise your screens by offering ad space to brands and suppliers. Our team works closely with you to develop advertising packages that appeal to potential advertisers while aligning with your brand's values and goals.

Sales StrategyAdvertiser RelationsSales ExecutionRevenue MaximisationAccount Management
Sales
L7Sales
In-Store Screens
In-Store Screens
Adore Beauty
Adore Beauty
Bunnings Keysborough
Bunnings Keysborough
Programmatic Monetisation

Maximum Yield.
Without Losing Control.

onQ's programmatic layer connects to 35+ DSPs globally and operates a true unified Real-Time Bidding auction engine, not a waterfall model.

A Fundamental Difference

Most platforms connect to 3, 6 DSPs and rely on fixed-price or waterfall auction models, which limit competition and suppress yield.

onQ connects to 35+ programmatic DSPs globally and operates a true unified Real-Time Bidding (RTB) auction engine, where every impression enters a live auction, all DSPs bid simultaneously, and the highest bid always wins.

30 to 80%CPM uplift vs waterfall-based models
35+Programmatic DSPs connected globally
100%Simultaneous bidding, true RTB auction
Governance Still Comes First
Private marketplace activation only
Advertiser and category whitelisting
Creative and audio-script approval workflows
Daypart, zone, and frequency controls
Real-time kill-switch at CMS level
Programmatic is positioned as yield enhancement, not dependency.
Coles
Coles
Adore Beauty
Adore Beauty
Omnichannel Retail Media Platform

Your Entire Owned Media Ecosystem.
One Platform.

With onQ's omnichannel retail media platform in place, retailers gain a full-fledged retail media operating system, selling advertising across every owned media channel.

In-venue digital screens
via onQ CMS
In-store audio placements
Managed audio
Retailer websites
Digital inventory
Mobile apps
App placements
Non-digital in-store
Select inventory

End-to-End Campaign Visibility

Retailers and advertisers have a complete, full-funnel view of campaigns from bookings and scheduling through to impressions, delivery, proof-of-play, and ROI/ROAS creating transparency and trust on both sides.

Real-Time Inventory & Performance Intelligence

For in-store inventory (digital and non-digital), retailers have a real-time view of what inventory is currently booked, which advertisers are live, and performance by store, zone, and screen enabling active yield optimisation.

Flexible Commercial Models

The platform supports both self-service access for advertisers who want direct control, and managed service models for retailers who prefer onQ-led sales and operations increasing advertiser adoption while preserving control.

AI-Driven Optimisation

Campaign delivery and placement are continuously optimised using AI/ML to increase relevancy for customers, improve ROAS for advertisers, and maximise yield for the retailer.

Beyond technology, onQ provides ongoing consulting and commercial support, working closely with retailers to grow advertiser adoption, improve packaging and pricing, and increase recurring media revenue over time.

Commercial Impact
Larger average deal sizes
Higher effective CPMs through bundled reach
Improved campaign performance and retention
Stronger renewals and longer-term commitments
A shift from 'test budgets' to always-on media spend
The venue evolves from a place where ads run, into a media owner with a scalable, repeatable revenue engine.
Why the Integration Is Priceless

Individually Valuable.
Together, Irreplaceable.

Each capability has standalone value. Together, they form a defensible, compounding ecosystem that no single competitor can replicate.

01

Screens & Audio

Create premium multi-sensory inventory that commands higher CPMs and longer dwell engagement.

02

CMS Governance

Governs content, compliance, and delivery across every screen and audio zone in the network.

03

Vision Analytics

Validates attention and performance, providing proof-of-attention across visual and audio environments.

04

Programmatic Monetisation

Drives competitive price discovery through true RTB, connecting 35+ DSPs to every impression.

05

Omnichannel Activation

Expands advertiser spend across screens, audio, web, app, and CRM, bundling reach for higher deal sizes.

06

Data & Optimisation

Continuously improves yield, pricing, and confidence, creating a compounding advantage over time.

Strategic Outcomes
Higher CPMs across visual + audio
New recurring SaaS + media revenue streams
Stronger advertiser retention
Enterprise-grade governance
Scalable across hundreds of locations
Increased valuation multiple vs signage-only or audio-only platforms
Most competitors offer one or two layers. onQ delivers the entire media stack, fully integrated.
That integration - screen hardware, CMS, in-store audio, advanced programmatic monetisation, omnichannel media, and attention analytics - is not just valuable.
It is extremely hard to replicate.
Bottom Line

onQ Digital is building infrastructure that allows physical venues to operate like modern media companies - monetising audiences responsibly across screens and sound, maintaining absolute control over brand and experience, scaling revenue without adding staff, and competing for national and global advertising budgets.

Operate like media companiesMonetise responsiblyMaintain brand controlScale without adding staffCompete for global budgets
onQ Retail
onQ Digital, In-Venue Media
Retail Screens
Retail Screens
Adore Beauty
Adore Beauty
Bunnings
Bunnings
In-Store Signage
In-Store Signage
FAQ

Common Questions

Turn Your Venues into Media Networks

The onQ Retail Media OS is the single platform you need to unify, manage, monetise, and measure your entire in-venue media ecosystem.