What is Digital Shelf Edge Displays?
Digital shelf edge displays are thin, elongated digital screens mounted on retail shelving at the shelf edge position, replacing traditional paper price strips. Connected to a central content management system, digital shelf edge displays update pricing, promotions, and product information in real time, enabling retailers to communicate dynamically with customers at the point of purchase decision.
Key Features
Replace Static Price Strips with Dynamic Digital Content
onQ's digital shelf edge displays replace static paper price strips with dynamic digital screens that can be updated in real time from a central management platform. This eliminates the labour-intensive process of manually replacing paper price strips across thousands of shelf positions, reduces the risk of pricing errors and compliance issues, and enables retailers to execute promotional pricing strategies with speed and precision that paper-based systems cannot match.
Communicate Promotions and Product Information at the Point of Decision
Digital shelf edge displays enable retailers to communicate far more than just price at the shelf edge. Promotional flags, loyalty pricing, product ratings, nutritional information, allergen alerts, and QR codes linking to extended product content can all be displayed dynamically, providing customers with the information they need to make confident purchase decisions at the exact moment they are evaluating products.
Real-Time Price Synchronisation with POS and ERP Systems
onQ's digital shelf edge display platform integrates with leading POS and ERP systems, enabling automatic price synchronisation that ensures the price displayed at the shelf always matches the price at the checkout. This eliminates a major source of customer complaints and compliance risk, and enables retailers to execute time-sensitive promotional pricing with confidence that all shelf displays will update simultaneously.
Energy-Efficient Technology for Large-Scale Retail Deployment
onQ's digital shelf edge displays use energy-efficient display technology that makes large-scale deployment across thousands of shelf positions commercially viable. Low power consumption reduces operating costs, while long-life display components minimise maintenance requirements and ensure consistent performance throughout the product lifecycle.
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Applications for Digital Shelf Edge Displays
Digital shelf edge displays deliver the greatest operational benefit to retailers managing large SKU counts across multiple locations, including supermarkets and grocery chains, pharmacies and health retailers, electronics and technology retailers, liquor retailers, and specialty food and beverage stores. Any retailer spending significant staff time on manual price strip changes will achieve rapid ROI from digital shelf edge display deployment.
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Who Is This For?
Designed for businesses that demand performance, reliability, and scale.
Supermarkets & Grocery Chains
Replace static shelf labels with dynamic pricing and promotional content that updates in real time across your entire store network.
Pharmacy & Health Retailers
Display product information, pricing, and health promotions at the shelf edge to guide purchase decisions and reduce staff enquiries.
Electronics & Appliance Stores
Highlight product specs, comparisons, and live pricing at the point of consideration to accelerate purchase decisions.
Fashion & Apparel Retailers
Communicate size availability, styling tips, and promotional pricing directly at the product display to increase conversion.
Liquor & Specialty Food Retailers
Showcase tasting notes, origin stories, and promotional pricing at shelf level to differentiate premium products and drive upsell.
Department Stores
Centralise pricing and promotional management across multiple departments with a unified shelf-edge display network managed from one CMS.
Frequently Asked Questions
Common questions about Digital Shelf Edge Displays from Australian businesses.
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