Australia's fastest-growing advertising category

Build a Retail Media Network that generates revenue

onQ Digital is Australia's only full-stack retail media infrastructure company. We design, deploy, and operate every layer of the in-store media stack: screen hardware, CMS, programmatic ad-tech, audience measurement, and in-store audio under a single governed operating model.

Talk to our retail media teamSee the full stack
35+
DSP integrations
30-80%
CPM uplift vs waterfall
6,455+
Screens in network
13+
Years in market
What is a Retail Media Network?

Your stores are a media channel. Are you monetising them?

A retail media network is a digital advertising platform built on a retailer's owned media assets, primarily in-store screens, digital signage, and audio, that allows brands and advertisers to reach shoppers at the point of purchase.

Retail media is now the third-largest advertising channel in Australia after search and social. Woolworths (Cartology), Coles (Coles Media), and Chemist Warehouse have already built significant retail media businesses. The opportunity for mid-market retailers is enormous, and the window for first-mover advantage is closing.

onQ Digital is the only company in Australia that delivers the complete retail media infrastructure stack, from the screen on the wall to the programmatic auction engine that monetises it, under a single managed service.

Learn about our Retail Media Platform
Why retailers are launching retail media networks now
Third-party cookies are dead
Retail first-party data is now the most valuable audience data in digital advertising. Your customer transaction data is worth more than you think.
CPMs are 3 to 10x higher than digital
In-store retail media CPMs range from $8 to $60+ depending on category and placement. This is 3 to 10x higher than typical digital display CPMs.
Advertisers are shifting budgets
Major FMCG, automotive, and financial services brands are actively shifting budgets from traditional media to retail media networks. The demand is there.
Infrastructure costs have fallen 60%
Commercial display hardware costs have fallen dramatically. A 50-screen retail media network that cost $2M five years ago can now be deployed for under $800K.
First-mover advantage is real
The Australian retail media market is still early-stage. Retailers who launch now will establish audience scale and advertiser relationships that are very difficult to replicate later.
The Full Infrastructure Stack

Every layer of the retail media stack. One company.

Most companies deliver one or two layers. onQ delivers all six, hardware, CMS, programmatic, audience measurement, audio, and managed operations, under a single governed operating model.

Who We Build For

Retail media networks for every retail category

Grocery and Supermarket Chains

Grocery and Supermarket Chains

Grocery is the most mature retail media category globally. onQ delivers the full infrastructure stack for grocery chains to launch, operate, and scale in-store screen and audio networks with programmatic monetisation.

Grocery retail media spend in Australia is projected to reach $1.2B by 2027
Department Stores and Fashion Retail

Department Stores and Fashion Retail

High foot traffic, premium brand environment, and strong advertiser demand make department stores and fashion retail the ideal retail media network host. David Jones Bourke Street is one of our flagship deployments.

Fashion retail media networks command 40% higher CPMs than grocery
Automotive Dealership Groups

Automotive Dealership Groups

Multi-site automotive dealer groups are building retail media networks to monetise manufacturer co-op advertising budgets and third-party brand spend. onQ has deployed networks for Mazda, Mitsubishi, and BMW dealer groups.

Automotive is the fastest-growing retail media vertical in Australia
Shopping Centre and Retail Precincts

Shopping Centre and Retail Precincts

Shopping centres operate Australia's most valuable out-of-home media inventory. onQ delivers the infrastructure to unify disparate screen networks across a centre portfolio into a single programmatic media business.

Shopping centre retail media CPMs are 3 to 5x higher than roadside OOH
Flagship Case Study

David Jones

Bourke Street, Melbourne, Retail Media Network

David Jones Bourke Street is one of Australia's most prestigious retail environments. onQ Digital delivered the complete retail media infrastructure for the flagship store, including high-resolution LED video walls, the onQ CMS platform, programmatic ad-tech integration, and audience measurement analytics.

The installation enables David Jones to deliver premium brand advertising to high-value shoppers at the point of purchase, with real-time campaign management, proof-of-play reporting, and programmatic yield optimisation across the in-store screen network.

High-resolution LED video walls throughout the flagship store
onQ CMS with real-time campaign management and scheduling
Programmatic ad-tech integration with 35+ DSP connections
Audience measurement analytics with privacy-first computer vision
Proof-of-play reporting for advertiser accountability
Ongoing managed network operations and commercial support
Explore our Retail Media Platform
David Jones Bourke Street retail media network photo 1
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How We Launch Your Network

From strategy to revenue in 4 phases

Phase 1
Strategy and Design
Weeks 1-3
Network architecture design
Hardware specification
Programmatic stack configuration
Revenue model and CPM strategy
Advertiser category framework
Phase 2
Infrastructure Deployment
Weeks 4-10
Hardware procurement and delivery
Site surveys and installation
CMS platform setup and configuration
Programmatic stack integration
DSP connection and testing
Phase 3
Pilot and Optimisation
Weeks 11-14
Pilot network go-live
Programmatic yield optimisation
Audience measurement calibration
Advertiser onboarding
Performance baseline establishment
Phase 4
Scale and Operate
Ongoing
National rollout execution
Managed network operations
Campaign management and reporting
Advertiser relationship support
Continuous yield optimisation
onQ Digital retail media network infrastructure
Why onQ Digital

The only full-stack retail media infrastructure company in Australia

Vertically integrated, not assembled
We own and operate every layer of the stack. No third-party CMS, no outsourced programmatic, no separate audio vendor. One company, one contract, one point of accountability.
13 years of Australian deployments
We have been installing and operating commercial screen networks in Australia since 2011. We understand Australian retail environments, building codes, and advertiser requirements.
Programmatic-first architecture
Our infrastructure is designed for programmatic yield from day one. Every screen specification, CMS configuration, and network design decision is made with RTB auction performance in mind.
Privacy-first audience measurement
Our computer vision analytics deliver verified audience data without capturing or storing any personally identifiable information. GDPR-aligned, OAIC-compliant, and audit-ready.
Managed as a service
We operate your retail media network as a fully managed service. Your team focuses on selling advertising inventory. We handle everything else.
Frequently Asked Questions

Retail Media Network, Common Questions

Ready to launch?

Build your retail media network with Australia's only full-stack provider

Talk to our retail media team about your network requirements, revenue model, and launch timeline. No obligation.

Talk to our retail media teamCall 1300 125 635