What is Double Sided LED Display?
A double sided LED display is a digital signage unit featuring high-brightness LED panels on two opposing faces, designed for installation in retail stores, shopping centres, and commercial environments where audiences approach from both directions. onQ's double sided LED displays feature independent content management on each face via onQ CMS, enabling targeted messaging for different audience flows.
Key Features
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Dual-Face LED for Maximum Audience Reach
onQ's double sided LED displays feature active LED panels on both faces, delivering simultaneous high-brightness content to audiences approaching from opposite directions. This dual-face design maximises the audience reach of a single display asset, making double sided LED displays the most efficient format for digital signage in retail aisles, shopping centre walkways, and other bidirectional thoroughfare environments.
Independent Content on Each Face for Targeted Messaging
onQ CMS enables independent content scheduling on each face of the double sided LED display, allowing different content to be shown to audiences approaching from different directions. This capability enables retailers and venue operators to deliver targeted messaging based on the direction of customer flow, maximising the relevance and effectiveness of each display face.
High-Brightness LED for Vivid Content in Any Environment
The LED panel technology in onQ's double sided displays delivers higher brightness and contrast than comparable LCD alternatives, ensuring your content looks vivid and impactful in brightly lit retail environments. The superior contrast ratio of LED technology produces deeper blacks and more saturated colours, making product photography and brand imagery look more compelling and attention-grabbing.
Ceiling-Mount and Freestanding Configurations
onQ's double sided LED displays are available in ceiling-mount and freestanding configurations to suit different installation environments and requirements. Ceiling-mount configurations are ideal for retail aisles and shopping centre thoroughfares where floor space is at a premium. Freestanding configurations offer flexibility for placement in open floor areas where ceiling mounting is not possible or practical.
Remote Content Management via onQ CMS
All onQ double sided LED displays integrate with onQ CMS for remote content management. Push content updates, manage playlists, and schedule campaigns across all double sided displays in your network from a single cloud-based dashboard. Independent content scheduling on each face enables targeted messaging for different audience flows within the same space.
Applications for Double Sided LED Displays
onQ's double sided LED displays are deployed in retail store aisles for product promotion and brand messaging, shopping centre thoroughfares for tenant advertising and wayfinding, hotel lobbies and hospitality venues for guest information and event promotion, corporate atriums for internal communications and brand display, and exhibition and event spaces for sponsor and programme content.
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Who Is This For?
Designed for businesses that demand performance, reliability, and scale.
Shopping Centre Operators
Monetise high-traffic corridors with double-sided LED displays that deliver advertising impressions to pedestrians from both directions simultaneously.
Retail Landlords & Property Groups
Maximise media revenue from common areas by deploying double-sided displays that serve two audience streams from a single installation point.
Transport Hubs
Deliver critical passenger information and advertising content to commuters travelling in both directions through airports, stations, and terminals.
Outdoor Advertising Operators
Replace static billboards with high-brightness double-sided LED panels that deliver dynamic, remotely managed content to dual traffic flows.
Entertainment & Sports Venues
Capture attention in concourses and entry points with double-sided LED displays that promote events, sponsors, and in-venue offers from all angles.
Hospitality Precincts
Guide and engage diners, guests, and visitors in hotel corridors, casino floors, and resort walkways with immersive content visible from both sides.
Frequently Asked Questions
Common questions about Double Sided LED Display from Australian businesses.
