What is Electronic Shelf Labels?
Electronic Shelf Labels (ESL) are wireless digital price tags mounted on retail shelving that display pricing, product information, and promotional content. Connected to a central management system, ESLs update automatically when prices change in the retailer's POS or ERP system, eliminating manual price tag changes and ensuring shelf price accuracy across the entire store.
Key Features
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Enhance Retail Operations with Electronic Shelf Labels
onQ's Electronic Shelf Labels connect directly to your existing POS and ERP systems, enabling automatic price updates across every shelf in your store the moment a price changes in your system. Eliminate the hours of daily labour required for manual price tag changes, reduce the risk of pricing discrepancies between the shelf and the checkout, and free your team to focus on customer service rather than administrative tasks.
Real-Time Price Synchronisation Across Your Store Network
ESL technology enables retailers to synchronise shelf prices with POS systems in real time, ensuring that the price displayed on the shelf always matches the price at the checkout. This eliminates a major source of customer complaints and compliance risk, and enables retailers to execute time-sensitive promotional pricing, clearance events, and dynamic pricing strategies with confidence.
Display Rich Product Information Beyond Just Price
onQ's ESLs display far more than just price. Each label can show product name, barcode, unit pricing, promotional flags, loyalty pricing, nutritional information, and QR codes linking to extended product content. This transforms the shelf label from a simple price indicator into a rich product communication channel that informs purchase decisions and reduces the need for printed shelf talkers.
Energy-Efficient Wireless Technology for Large-Scale Deployment
onQ's ESLs use ultra-low power wireless communication protocols that enable years of operation from a single battery charge. This makes large-scale deployment across thousands of shelf locations commercially viable without the ongoing maintenance burden of frequent battery replacements. The wireless infrastructure is designed for easy expansion as your store network grows.
Seamless Integration with Leading Retail Systems
onQ's ESL platform integrates with leading retail POS, ERP, and inventory management systems including SAP, Oracle Retail, Microsoft Dynamics, and major Australian grocery and pharmacy management platforms. Our integration team manages the full technical implementation, ensuring a seamless connection between your existing systems and the ESL network.
Who Benefits from Electronic Shelf Labels
Electronic Shelf Labels deliver the greatest operational benefit to retailers managing large SKU counts across multiple locations, including supermarkets and grocery chains, pharmacies and health retailers, electronics and technology retailers, liquor retailers, and specialty food and beverage stores. Any retailer spending significant staff time on manual price changes will achieve rapid ROI from ESL deployment.
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Who Is This For?
Designed for businesses that demand performance, reliability, and scale.
Supermarkets & Grocery Retailers
Eliminate manual price changes across thousands of SKUs with wireless ESLs that update in seconds from your central pricing system, reducing labour costs significantly.
Pharmacy & Health Retail Chains
Maintain pricing accuracy and compliance across all product lines with ESLs that sync directly with your pharmacy management and POS systems.
Electronics & Appliance Retailers
Display live pricing, product ratings, and promotional badges at the shelf edge to match your online pricing in real time and prevent customer disputes.
Fashion & Apparel Retailers
Communicate size availability, promotional pricing, and loyalty discounts at the point of display without the cost and waste of printed labels.
Liquor Retailers & Bottle Shops
Update promotional pricing, vintage information, and tasting scores across your entire range instantly from a single management dashboard.
Convenience & Fuel Retailers
Manage high-frequency price changes for fuel, tobacco, and convenience items from a central system with full audit trail and compliance reporting.
Frequently Asked Questions
Common questions about Electronic Shelf Labels from Australian businesses.
