onQ Digital partnered with 1Rebel Gym for their Australian debut in South Yarra, delivering a striking transparent LED display. This innovative solution provided dynamic branding and promotional content, significantly enhancing the gym's visual appeal and social media presence.
The Challenge
1Rebel Gym, a globally renowned boutique fitness brand, sought an impactful digital signage solution for its first Australian location in South Yarra. The challenge was to create a visually stunning environment that reflected their bold ethos while maintaining natural light and visibility from both inside and outside the gym.
The Solution
onQ Digital designed and installed a bespoke 2m wide x 3m high transparent LED display in the gym's entrance window. This cutting-edge hardware, managed by onQCMS, allowed for dynamic motion video content visible from both interior and exterior, ensuring an open, airy foyer environment without compromising visual vibrancy.
Key outcomes and achievements from this engagement.
Iconic Transparent LED Display
A 2m x 3m transparent LED screen installed in the entrance window, providing dual visibility and natural light penetration.
Enhanced Brand Presence
The cutting-edge display became a signature feature, significantly amplifying 1Rebel's brand through social media engagement.
Seamless Australian Debut
Supported 1Rebel's first Australian location in South Yarra with a visually stunning and functional digital signage solution.
Photography from the installation and finished environment.
onQ Digital's extensive experience in retail media infrastructure, demonstrated through projects like 1Rebel Gym, positions us as the ideal partner for brands seeking innovative digital signage solutions. Our proven track record with leading Australian and international clients ensures seamless project delivery and impactful results.