onQ Digital collaborated with 7-Eleven Australia to implement a significant storefront digital signage upgrade. This involved deploying advanced LCD Ultra High Brightness Double-Sided Window Displays to enhance brand visibility, attract foot traffic, and improve in-store customer engagement across their national network.
The Challenge
7-Eleven sought to elevate its storefront presence and marketing effectiveness in a competitive 24/7 retail environment. The challenge was to implement a robust digital signage solution capable of attracting passersby and engaging customers inside stores, even under harsh Australian sunlight conditions.
The Solution
onQ Digital delivered and installed LCD Ultra High Brightness Double-Sided Window Displays, featuring a 3,000 nit outward-facing screen for maximum visibility in direct sunlight and a 1,000 nit inward-facing screen for optimal in-store clarity. This solution, powered by onQCMS, ensures dynamic content delivery and 24/7 performance, aligning with 7-Eleven's operational model.
Project Highlights
Key outcomes and achievements from this engagement.
Enhanced Storefront Visibility
Outward-facing 3,000 nit displays ensure content remains visible even in direct sunlight, capturing attention 24/7.
Improved In-Store Engagement
Inward-facing 1,000 nit displays deliver clear, compelling content to influence purchase decisions.
Dual-Sided Marketing Impact
Tailored content delivery to both external and internal audiences maximises promotional reach and effectiveness.
Seamless Integration
Sleek display design blends with store aesthetics, ensuring a modern and professional appearance.
Project Gallery
Photography from the installation and finished environment.
onQ Digital's extensive experience in delivering robust retail media infrastructure, including projects for leading Australian brands like Bunnings and Coles, positions us as the ideal partner for similar large-scale digital signage deployments. We are committed to providing cutting-edge solutions that drive engagement and deliver measurable results for our clients.