onQ Digital partnered with ANZ to modernise their historic Gothic Branch in Melbourne. The project involved integrating Transparent LED Film to deliver dynamic digital signage, enhancing customer engagement while meticulously preserving the branch's iconic architectural heritage and natural light.
The Challenge
The ANZ Gothic Branch in Melbourne, a site of significant architectural heritage, sought to implement modern digital communication. The challenge was to introduce cutting-edge digital signage without compromising the building's historic aesthetic or obstructing natural light, requiring a solution that was both innovative and respectful of its iconic design.
The Solution
onQ Digital deployed a bespoke Transparent LED Film solution with a 3.9mm pixel pitch, directly applied to the branch's glass surfaces. This advanced technology, managed by onQCMS, provided a high-resolution, transparent display for dynamic content, ensuring aesthetic harmony with the Gothic architecture while delivering a modern platform for digital engagement.
Project Highlights
Key outcomes and achievements from this engagement.
Heritage Integration
Seamlessly blended modern digital signage with iconic Gothic architecture.
3.9mm Pixel Pitch
Ensured crisp, high-resolution visuals for close viewing distances.
Natural Light Preservation
Transparent film maintained natural light and architectural openness.
Dynamic Communication
Enabled flexible display of marketing, announcements, and brand storytelling.
Project Gallery
Photography from the installation and finished environment.
onQ Digital's extensive experience in delivering bespoke digital signage solutions for financial institutions, including major Australian banks like ANZ and Westpac, positions us as the ideal partner for similar projects. Our national delivery and managed services ensure seamless integration and ongoing support for your unique requirements.