onQ Digital partnered with David Jones Sydney to create an immersive digital signage experience for their Chinese New Year celebrations. We designed and installed a bespoke network of high-resolution screens, enhancing the festive atmosphere and engaging customers with dynamic cultural content. The project successfully elevated the in-store experience, driving foot traffic and celebrating the cultural event.
The Challenge
David Jones Sydney sought to create a captivating in-store environment for Chinese New Year, requiring a digital signage solution that could display vibrant, culturally relevant content. The challenge was to integrate a flexible and high-impact system that would resonate with shoppers and enhance the festive retail experience.
The Solution
onQ Digital delivered a comprehensive digital signage solution for David Jones Sydney, featuring multiple high-resolution LED screens strategically placed throughout the store. The installation included a central Fine-Pitch COB LED video wall for maximum impact, complemented by smaller interactive kiosks and transparent LED film displays in key retail zones. All content was managed via onQCMS software, allowing for seamless scheduling and real-time updates of festive visuals and promotions.
Project Highlights
Key outcomes and achievements from this engagement.
Immersive CNY Experience
Created a vibrant, culturally rich atmosphere with dynamic digital content.
Strategic Screen Placement
High-resolution LED screens and a central video wall enhanced visibility and engagement.
onQCMS Integration
Enabled flexible content management and real-time updates for promotions and cultural narratives.
Enhanced Customer Engagement
Drove foot traffic and improved the overall shopping experience during the festive period.
Project Gallery
Photography from the installation and finished environment.
onQ Digital's expertise in retail media infrastructure ensures seamless integration of cutting-edge digital signage solutions for leading Australian retailers like David Jones. Our proven track record with clients such as Bunnings and Country Road Group demonstrates our capability to deliver impactful in-store experiences.