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onQ Digital partnered with Vintage Cellars in Richmond, VIC, to modernise their storefront with a Transparent LED Film installation. The project aimed to create a visually engaging digital display that enhanced brand presence while maintaining the store's open ambiance. The outcome was a cutting-edge retail media solution that significantly boosted customer engagement and brand identity.
The Challenge
Vintage Cellars sought to modernise their Richmond storefront and enhance brand presence without compromising the store's inviting, open aesthetic. The challenge was to implement a digital signage solution that offered dynamic content capabilities while preserving natural light and clear visibility into the retail space.
The Solution
onQ Digital designed and installed a bespoke Transparent LED Film solution directly onto the storefront glass of Vintage Cellars in Richmond. This innovative technology, powered by onQCMS for dynamic content management, allowed for high-resolution visual displays of promotions and branding. The installation ensured unobstructed views into the store and integrated seamlessly with the existing architecture, maintaining the bright and airy retail environment.
Project Highlights
Key outcomes and achievements from this engagement.
Enhanced Storefront Appeal
Modernised Vintage Cellars Richmond with a sleek, transparent digital display.
Dynamic Content Delivery
Enabled flexible, real-time promotions and branding without obstructing views.
Seamless Integration
Installed transparent LED film directly onto storefront glass, preserving natural light and store ambiance.
Increased Customer Engagement
Eye-catching visuals attracted passersby and encouraged in-store visits.
Project Gallery
Photography from the installation and finished environment.
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onQ Digital is Australia's trusted partner for innovative retail media infrastructure, with over 13 years of experience delivering cutting-edge digital signage solutions. Our expertise in transforming retail environments, as demonstrated with Vintage Cellars and other leading Australian brands, ensures your project is delivered with precision and impact.