onQ Digital partnered with Westpac in Wellington, New Zealand, to elevate their branch experience. We installed a 45-square-metre transparent curved LED film, seamlessly integrating digital content with architectural design to create a modern and customer-focused brand identity.
The Challenge
Westpac sought to modernise its Wellington branch, aiming to create a dynamic and engaging customer experience while maintaining natural light within the space. The challenge was to integrate cutting-edge digital display technology that would enhance the building's architectural appeal and effectively communicate brand messages without obstructing views.
The Solution
onQ Digital delivered a bespoke 45-square-metre transparent curved LED film installation for Westpac's Wellington branch. This innovative solution provided a flexible, high-brightness digital canvas that allowed 90% light transparency, ensuring natural light ingress while delivering impactful visual content and architectural enhancement.
Project Highlights
Key outcomes and achievements from this engagement.
Architectural Landmark
45 sqm transparent curved LED film transforms Westpac's Wellington facade into a dynamic digital statement.
Enhanced Visibility
90% transparency allows natural light while displaying vivid, high-brightness content visible in sunlight.
Dynamic Storytelling
Next-generation display reinforces Westpac's commitment to innovation and engaging customer experiences.
Project Gallery
Photography from the installation and finished environment.
onQ Digital is a trusted partner for financial institutions seeking to redefine their physical spaces with innovative digital signage solutions. Our extensive experience with leading Australian and New Zealand banks, including ANZ, ensures we deliver impactful and reliable retail media infrastructure tailored to your brand's vision.